THE CUSTOMER’S SATISFACTION IS THE FOUNDATION OF A COMPANY’S SUCCESS. T-SAT MEASURES AND EXPLAINS THE BOND WITH THE CLIENT.
LOYALTY AND SATISFACTION ARE BUILT WITH TIME AND ARE INFLUENCED NOT ONLY BY PERFORAMANCE BUT ALSO BY MARKETING ACTIVITIES
- T-SAT is the analysis model of customer satisfaction. It tracks the different moments of activity of a company, after a first moment of “foundation”=T0 and monitors it constantly throughout the growing activity: T1, T2, T3, etc… thus verifying on the spot the efficacy and reaction of the Client to such actions.
- T-SAT therefore offers the possibility to:
- show points of strength and weakness of products and services
- identify the priority of an operation
- describe the type of client
- help reveal the issues that have immediate impact of loyalty and commitment to clients
T-SAT is a survey that measures the dimension of the relation with the Customer in terms of quantity and diagnosis.
T-SAT also measures the evolution of such relation in terms of TEMPORAL TRACKING to be defined according to the field of action, informative needs of the Customer, and most of all planned activities in terms of product/service or marketing.
The info gathered is elaborated also with the help of workshops managed by Istituto Piepoli together with the Customer Company. After the “foundation” stage = T0, the activity works towards strategic or tactical Action lines suggested to the Company.
T-SAT offers a chronological TREND of the customer satisfaction level:
- Segmentation map SATISFACTION vs. LOYALTY
- Total index of SATISFACTION (CSI)
- DRIVER ANALYSIS
- INTERVENTION PRIORITY MAPS (satisfaction vs. importance)
- Segmentation of Clientele, not only on the basis of the strength of the bond with the product/service but also in terms of reactivity to marketing stimuli.
